Silver Telly Award
Local TV & Campaign Branding · Healthfirst
Experience / 2003—Today
Download the plain resume ↓A career in
forward motion
From multimedia storytelling to global brands and enterprise design systems. A journey through the work, the teams, and the ideas that moved things forward.
Eight chapters. Select one to explore.
2003 NowChapter 08 of 08 · Healthfirst
Chapter 01 / Jan 2003–Dec 2004
Corbis
Multimedia Design Director
Corbis was a global image-licensing company spanning commercial photography, editorial imagery, and historical archives.
Company archive ↗Connecting stories with audiences
Interactive design at the intersection of photojournalism, publishing, and emerging digital tools.
- Led interactive design for the News, Multimedia, and Assignments divisions.
- Designed tools connecting photojournalists with editorial clients, from wireframes through XML specifications.
News.
Multimedia.
Assignments.
Multimedia.
Assignments.
Three divisions. One connected design practice.
Chapter 02 / Jan 2005–Dec 2005
MediaStorm
Interaction Designer
MediaStorm is a film and interactive storytelling studio founded by Brian Storm in 2005.
About MediaStorm ↗A platform, from blank canvas to launch
I left Corbis to work one-to-one with Brian Storm as MediaStorm’s first designer, spending a year helping turn a new storytelling venture into a working digital platform.
- Defined the original site architecture and navigation, creating an infrastructure that could grow with the studio’s work.
- Developed wireframes, visual design, and interaction patterns, working with third-party developers to bring the site to launch.
- My role centered on the site structure, navigation, and interactions supporting the studio’s storytelling.
0 → 1
From a blank canvas to launch
Chapter 03 / Jan 2006–Mar 2012
Corbis
Senior Art Director, Contributor Relations & Creative Photography
Corbis was a global image-licensing company spanning commercial photography, editorial imagery, and historical archives.
Company archive ↗A global lens on creative work
Directing commercial photography and building connections across a worldwide contributor community.
- Managed $12M in cumulative production spend, art-directing commercial photography across six countries.
- Ran workshops and produced webinars, tutorials, and creative reels for 100+ corporate image partners and 30,000 photographers.
From the archive: a 2011 Corbis creative photography brief, combining imagery, editorial design, and contributor direction.
$12M
Cumulative production spend managed
Chapter 04 / Apr 2012–Feb 2016
Corbis
Communications Design Manager and Senior Art Director
Corbis was a global image-licensing company spanning commercial photography, editorial imagery, and historical archives.
Company archive ↗Design that moves a business
Bringing end-to-end UX, creative direction, and production systems together at global scale.
- Redesigned the global contributor platform from visual audit through storyboards, wireframes, and responsive prototypes, driving 25% more submissions and $17M in additional revenue.
- Designed digital experiences for Albert Einstein, Steve McQueen, and the Wright Brothers; einstein.biz reached 206,000 monthly visitors.
- Established workflows and business rules that cut time-to-market by 50%; directed the LOOK3 website redesign and on-site short-form content.
$17M
Additional revenue from the contributor platform redesign
Chapter 05 / Mar 2016–Dec 2018
BNY Mellon
Vice President, Head of Creative, Corporate Marketing
BNY Mellon is a global financial services company spanning investment services, asset servicing, and investment management.
About BNY Mellon ↗Building the system behind the brand
Scaling enterprise design through governance, reusable patterns, and a stronger creative production model.
- Partnered with frog design on a digital design language for BNYMellon.com.
- Built the enterprise brand governance platform with Monigle: 26% audience growth to 25,000 users, 29% engagement lift, and $4.2M in cost savings.
- Managed a $500K media production budget for a branded photo and video library, increasing creative output 68% while cutting costs 34%; led and mentored a multidisciplinary team.
Selected work: Regulation Readiness. The savings figure relates to the brand governance platform.
$4.2M
Cost savings from the brand governance platform
Chapter 06 / Dec 2018–Feb 2021
Mizuho Americas
Executive Director, Brand Management, Creative Services & UX/UI
Mizuho Americas is a corporate and investment bank, part of Japan-based Mizuho Financial Group.
About Mizuho Americas ↗One brand, across many dimensions
Connecting global websites, identity systems, physical environments, and creative operations.
- Overhauled six global websites and the corporate intranet, improving information architecture, inclusive design, and accessibility.
- Directed headquarters environmental design with Interbrand, Ted Moudis Associates, and TAD Creative across 500+ digital displays and LED canvases.
- Led the in-house creative team and award-winning employee network identities; coordinated global brand guidelines and project management standards.
Selected work: the 2020 GD:USA award-winning employee network identity system.
6 global sites
Plus a headquarters experience spanning 500+ digital displays and LED canvases
Chapter 07 / Feb 2021–Sep 2021
Salesforce
Creative Director, Customer Success, Adoption & Growth
Salesforce develops customer relationship management software. Customer 360 connects customer information and experiences across sales, service, marketing, and other teams.
About Salesforce ↗Helping customers find their momentum
Creative leadership for Customer 360 onboarding and the Customer Success brand.
- Led distributed art directors, UX specialists, and motion designers across Silicon Valley, Indianapolis, and Chicago.
- Built onboarding journeys spanning demos, webinars, tutorials, and success-story campaigns, contributing to 96% retention.
- Developed the Customer Success brand framework and messaging architecture and presented it to senior leadership.
SalesforceCustomer
360
360
Salesforce brand context · Astro artwork © Salesforce. Source ↗
96%
Retention supported by the team’s customer onboarding work
Chapter 08 / Sep 2021–Present
Healthfirst
Director, Creative Services
Healthfirst is a not-for-profit health insurer founded by New York hospital systems, serving New Yorkers through community and provider partnerships.
About Healthfirst ↗Clarity, at enterprise scale
I connect brand direction, hands-on design, and enterprise systems, leading a team of six delivering more than 650 projects each year.
- Led the 2026 healthfirst.org redesign and updated Plan Finder, producing site architecture, wireframes, and high-fidelity prototypes.
- Built Sprout, an enterprise design language for print and digital, and its Core Styles production foundation. Defined typography, layout, and automation rules that reduced go-to-market turnaround 20%.
- Re-tiered print, digital, and multilingual deliverables and established service-level agreements, raising project efficiency 15%.
- Directed a health equity and access-to-care campaign across TV, print, radio, paid social, and out-of-home, winning a 2023 Silver Telly Award.
650+
Projects a year, led by a team of six
Breadth of the practice
Brand & community
Brand campaigns, advertising, sponsorships, retail marketing, and community offices.
Acquisition & growth
Medicare acquisition, age-in prospects, broker marketing, AEP collateral, and PHSP and OEP campaigns.
Members & providers
Member engagement and retention, provider communications, clinical quality, and benefits information.
Enterprise & culture
Corporate communications, organic social, product and sales support, and employee experiences.
Across print and digital: campaigns, brochures, quick reference guides, benefits materials, posters, signage, forms, letters, and more.
Along the way
Recognition
Learning
Giving back
GD:USA American Inhouse Design Award
Branding + Identity · Mizuho Americas
Westfield Area Y · Board of Directors
Chair, Marketing, PR & Communication Committee, 2016–2019
Cornell University
Certification in Project Leadership and Systems Design
Cornell University
Undergraduate studies · College of Arts & Sciences
The through line