BNY Mellon / 2016–2018
A clearer path through
complex information
A responsive redesign of Regulation Readiness, a digital experience helping clients navigate regulatory information across regions.
- My role
- Vice President, Head of Creative, Corporate Marketing
- Scope
- UX strategy / Wireframes / Responsive design / Prototyping
- Design focus
- Mobile firstInformation architecture + interaction
The challenge
Find the
essential idea
The existing experience used a road as its central navigation metaphor, but its mobile version required people to rotate their devices. I needed to preserve the core idea while making the information usable across smaller screens.
My approach
I mapped the existing information structure and explored three interaction models: an overhead map, a steering-wheel interface, and a lane-based timeline. Stakeholder feedback helped move the design toward a more familiar timeline, with direct access to individual regulations as well as sequential exploration.
The result
The final design preserved the travel metaphor while supporting a broader range of devices and fitting BNY Mellon’s enterprise content management system. It demonstrates how I use hands-on prototyping and stakeholder dialogue to turn a compelling concept into a practical experience.
