Healthfirst / Website redesign / 2026
A clearer way
to find care
Bringing brand, content, and plan discovery together in the 2026 redesign of healthfirst.org.
- My role
- Director, Creative ServicesCreative direction, site architecture, wireframes, and high-fidelity prototypes
- Scope
- Website redesign / Plan Finder / Corporate pages / Visual design
- Organization
- HealthfirstHealthcare · New York
The design task
Make the next
step clear
A healthcare website has to serve different needs at once: exploring coverage, finding help, and understanding the organization behind the plan.
My contribution
I led the 2026 redesign of healthfirst.org, including the updated Plan Finder and a visual overhaul of the site and its corporate section. I produced the wireframes and high-fidelity prototypes that defined the site architecture.
One connected experience
The delivered pages connect audience-specific navigation, consistent content cards, a recognizable visual language, and clear paths to support. The Plan Finder gives plan discovery its own guided flow, while the corporate pages bring Healthfirst’s community presence into the broader experience.
01 / Plan exploration
Different audiences
A familiar structure
Medicare and individual
& family plan experiences.
Audience-specific content, supported by common navigation, plan cards, calls to action, and enrollment help.
02 / Plan Finder
From questions
to a plan
A selected path through
the guided questionnaire.
Start with location
The opening step asks for a ZIP code and a single next action.
One question at a time
Coverage questions use direct language, distinct choices, and a visible progress indicator.
Keep the interaction consistent
The same question-and-answer pattern carries through questions about assistance at home.
Clarify the plan path
The flow distinguishes coverage types before presenting the result.
Move from questions to options
The results view brings plan highlights, costs, resources, and next actions into one structured card.
03 / Corporate experience
A brand grounded
in its communities
About Healthfirst
and its hyperlocal approach.
The outcome
Brand and utility,
working together
A redesigned website spanning plan exploration, guided discovery, and the corporate story—with a shared visual language across each experience.
These website views show the design’s structure and execution. My broader Healthfirst practice also includes an enterprise design language that unifies print and digital, and creative leadership across a six-person team.
Explore identity systems & culture ↗Explore Healthfirst brand communications ↗