Healthfirst / 2021–present
Making care
feel closer
Selected Healthfirst brand communications that make complex healthcare messages more approachable through illustration, clear hierarchy, and a consistent visual voice.
- My role
- Director, Creative Services
- Scope
- Creative leadership / Brand / Print / Paid social
- Creative leadership
- 650+Projects per year, team of six
The challenge
Find the
essential idea
Healthcare communication has to work across audiences, channels, and levels of familiarity. The work must make benefits and services easy to recognize while preserving the clarity and consistency of the brand.
My approach
My creative leadership at Healthfirst spans print, digital, and multilingual channels. These selected pieces use the brand’s green palette, human-centered illustration, and direct messaging to connect services with everyday needs—from finding care to understanding ways to access it.
The result
The selected work shows a visual language carried across institutional communication and paid social. My broader role includes leading a team of six delivering 650+ projects annually, building an enterprise design language, and directing the 2026 website redesign and updated Plan Finder.
The artwork shown is selected earlier portfolio work. It is separate from the 2026 website redesign and Plan Finder.
