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Healthfirst / 2026 / Launched identity · System guidelines

An experience,
held together

The launched identity system for Healthfirst’s Trailblazer Experience: a shared visual language for listening to employees, understanding their needs, and acting on what matters.

Design focus
Creative direction & identity systems
Scope
Identity architecture / Typography / Color / Tone / Application standards
Work shown
Launched identity · System guidelines
TBX employee-experience application on a laptop and drinkware

The design task

Consistency as
a source of trust

Healthfirst’s Human Resources team wanted to give the employee experience a clear identity and a shared approach: listen, analyze, and act. TBX—Trailblazer Experience—connects that philosophy with a recognizable visual and verbal system.

A system within the brand

I designed the identity and guidelines used at launch, keeping TBX firmly within the Healthfirst brand. A typographic identifier, a full descriptor, and controlled combinations clarify that relationship across employee communications and touchpoints.

Restraint with a purpose

The approach puts typography and photography first. A controlled green and neutral palette, a clear type hierarchy, and a quiet supporting pattern help the work feel credible and familiar. The voice is practical and direct, connecting listening with visible action.

The identity system

Clear in every
configuration

TBX typographic identifier and Trailblazer Experience descriptor
Identifier and descriptor combinations in the guide’s approved light and dark color treatments.
Identifier and descriptor combinations in the guide’s approved light and dark color treatments.
How the TBX system relates to the Healthfirst parent brand.
How the TBX system relates to the Healthfirst parent brand.
Typography roles, size ranges, and hierarchy from the TBX guide.
Typography roles, size ranges, and hierarchy from the TBX guide.
Core palette: Healthfirst greens supported by neutral surfaces and text colors.
Core palette: Healthfirst greens supported by neutral surfaces and text colors.

Identity applications

A tangible
employee experience

System applications
across physical touchpoints.

Stationery application mockup using the TBX identity and supporting pattern.
Stationery application mockup using the TBX identity and supporting pattern.
Environmental application mockup bringing the culture statements into the workplace.
Environmental application mockup bringing the culture statements into the workplace.
Culture communications using typography, photography, and consistent hierarchy.
Culture communications using typography, photography, and consistent hierarchy.

The broader design practice

Explore the system behind the work

Core Styles translates Healthfirst’s design language into reusable typography, layout rules, and production tools.

Explore Core Styles ↗
Next studyHealthfirst Culture Drivers