Healthfirst / 2026 / Concept exploration
Culture, made
visible
A memorable visual expression of Healthfirst’s five culture drivers, developed as part of the Trailblazer Experience employee-experience work.
- Design focus
- Creative direction & identity systems
- Scope
- Creative territories / Emblem exploration / Typography / Application mockups
- Work shown
- Concept exploration
The brief
Make culture
recognizable
As part of the Trailblazer Experience, Human Resources wanted to bring the culture drivers to the wider organization. The goal was to make five principles easy to recognize, remember, and carry into everyday work.
Explore before converging
I explored twelve options across four design territories: momentum, potential, growth, and voice. Each direction connects a memorable emblem with the written drivers, giving the ideas a clear presence in employee communications, apparel, and promotional items.
Built for everyday recognition
The work considers how an identity holds up on a shirt, a notebook, a sign, or a small piece of merchandise. These selected directions show the range of the exploration and how the drivers could become a familiar part of the employee experience.
Four territories / Twelve options
Different routes
to recognition
Four selected directions.
Identity and application studies.
Culture in motion
The dual-chevron direction emphasizes pace and collective forward movement. This is Option 2 in the twelve-option exploration.
A shared destination
The mountain and CD monogram direction explores stability, ambition, and peak potential. This is Option 4 in the deck.
Progress, with roots
An ascending leaf is integrated with the CD initials, connecting the culture idea with growth and renewal. This is Option 8.
An identity people can own
The fingerprint direction connects individual identity with collective culture, supported by expressive statements. This is Option 11.
Typography & application
Give the message
a visible voice
