Creative and Strategic Brand Leadership
Strategy. Design. Innovation.
Creative leader with 10+ years of experience building emotionally resonant brand platforms in healthcare, tech, and finance. Expert in visual identity systems, multi-channel campaigns, and UX/UI design. Proven success leading award-winning internal teams, crafting inclusive narratives, and translating complex subject matter into accessible, human-centered creative. Known for aligning brand strategy with enterprise priorities, driving engagement, and mentoring high-performance teams.
Clients
Healthfirst
Mizuho Americas
BNY Mellon
Corbis Corporation
The Bill and Melinda Gates Foundation
Albert Einstein, Steve McQueen
New York Institute of Art & Design
The Mega Agency
Mediastorm + more
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Regulation Readiness showcases BNY Mellon's deep expertise on regulatory issues and provides clients with information on key regulations that may impact their business. The notion of the road allows clients to navigate through the regulatory landscape and interact with location markers that represent various rules across regions.